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Assistant Professor

Publications

You can find a List of all Publications of Dr. Johannes Putzke with our search for publications.

Articles in Internationally Refereed Journals

  • Fischbach, K., Putzke, J.*, & Schoder, D. (2011). Co-authorship networks in electronic markets research. Electronic Markets, 21(1), 19-40. (*Corresponding author) (WKWI ranking: A)
  • Putzke, J., Fischbach, K., Schoder, D., & Gloor, P. A. (2010). The Evolution of Interaction Networks in Massively Multiplayer Online Games. Journal of the Association for Information Systems, 11(2), 69-94. (WKWI ranking: A)
  • Putzke, J., Schoder, D., & Fischbach, K. (2010). Adoption of Mass-Customized Newspapers: An Augmented Technology Acceptance Perspective. Journal of Media Economics, 23(3), 143-164.
  • Schoder, D., Sick, S., Putzke, J., & Kaplan, A. M. (2006). Mass Customization in the Newspaper Industry: Consumers' Attitudes Toward Individualized Media Innovations. International Journal on Media Management, 8(1), 9-18.

Articles in Internationally Refereed Academic Conference Proceedings

  • Spiegel, O., Abbassi, P., Fischbach, K., Putzke, J., & Schoder, D. (2011). Social Capital in the ICT Sector–A Network Perspective on Executive Turnover and Startup Performance. International Conference on Information Systems (ICIS) 2011, Shanghai, China, paper 6. (VHB-JOURQUAL2: A)
  • Schiele, S., Weiss, T., & Putzke, J. (2011). On Inter-Reality Literacy: Emotions as Predictors of Performance in Virtual Worlds. International Conference on Information Systems (ICIS) 2011, Shanghai, China, paper 4. (VHB-JOURQUAL2: A)
  • Tilly, R., Putzke, J., Schölgens, D., & Fischbach, K. (2011). Inferenzstatistische Modellierung der Dynamik bipartiter Netzwerke am Beispiel einer online Reiseplattform. Wirtschaftsinformatik 2011, Zürich, paper 59. (VHB-JOURQUAL2: C)
  • Gloor, P. A., Fischbach, K., Fuehres, H., Lassenius, C., Niinimaki, T., Olguin, D. O., et al. (2011). Towards "Honest Signals" of Creativity - Identifying Personality Characteristics Through Microscopic Social Network Analysis. Procedia – Social and Behavioral Sciences, 26, 166-179.
  • Sanchez-Monzon, J., Putzke, J., & Fischbach, K. (2011). Automatic Generation of Product Association Networks Using Latent Dirichlet Allocation. Procedia – Social and Behavioral Sciences, 26, 63-75.
  • Putzke, J., Fischbach, K., & Schoder, D. (2010). Power Structure and the Evolution of Social Networks in Massively Multiplayer Online Games. European Conference on Information Systems (ECIS) 2010, Pretoria, South Africa, paper 159. (VHB-JOURQUAL2: B)
  • Fischbach, K., Gloor, P. A., Lassenius, C., Olguin, D. O., Pentland, A., Putzke, J., et al. (2010). Analyzing the Flow of Knowledge with Sociometric Badges. Procedia - Social and Behavioral Sciences, 2(4), 6389-6397.
  • Floeck, F., Putzke, J., Steinfels, S., Fischbach, K., & Schoder, D. (2010). Imitation and Quality of Tags in Social Bookmarking Systems - Collective Intelligence Leading to Folksonomies. Advances in Intelligent and Soft Computing, 76, 75-91.
  • Putzke, J., Gloor, P., Fischbach, K., Olguin, D., Oster, D., Schoder, D., et al. (2008). Business Intelligence und die Analyse unternehmensinterner Kommunikationsprozesse. Multikonferenz Wirtschaftsinformatik 2008.
  • Schoder, D., Putzke, J., & Fischbach, K. (2007). Mass Customization in Content Related Industries: The Mismatch Between Empirical Prospects and Missing Market Take-Off. MCPC 2007 World Conference on Mass Customization & Personalization, Massachusetts Institute of Technology and at the HEC Business School Montreal.
  • Gloor, P., Oster, D., Fischbach, K., Ara, K., Laubacher, R., & Waber, B. (2007). Studying Microscopic Peer-to-Peer Communication Patterns. Americas Conference on Information Systems (AMCIS) 2007, Keystone, Colorado, paper 326. (VHB-JOURQUAL2: D)

Chapters in Books and Collected Editions

  • Fischbach, K., Gloor, P. A., Putzke, J., & Oster, D. (2010). Analyse der Dynamik sozialer Netzwerke mit Social Badges. In C. Stegbauer (Ed.), Netzwerkanalyse und Netzwerktheorie (pp. 335-345): VS Verlag für Sozialwissenschaften.
  • Fischbach, K., Schoder, D., Putzke, J., & Gloor, P. A. (2010). Der Beitrag der Wirtschaftsinformatik zur Analyse und Gestaltung von informellen Netzwerken. In C. Stegbauer & R. Häußling (Eds.), Handbuch Netzwerkforschung (pp. 679-686): VS Verlag für Sozialwissenschaften.
  • Schoder, D., Putzke, J., & Fischbach, K. (2010). Media Market Inertia: A Potential Threat to Success of Mass Customization. In F. T. Piller & M. Tseng (Eds.), Handbook of Research in Mass Customization and Personalization (Vol. 1, pp. 65-78).
  • Fischbach, K., & Putzke, J. (2008). Wissensarbeiter. In K. Kurbel, N. Gronau, E. Sinz & L. Suhl (Eds.), Enzyklopädie der Wirtschaftsinformatik: Oldenbourg Verlag.
  • Schoder, D., & Putzke, J. (2008). Erklärungsorientierter Forschungsansatz. In K. Kurbel, N. Gronau, E. Sinz & L. Suhl (Eds.), Enzyklopädie der Wirtschaftsinformatik: Oldenbourg Verlag.

Presentations

  • Putzke, J., Fischbach, K., & Schoder, D. (2012). Cross-Cultural Gender Differences in the Adoption and Usage of Social Media Platforms. Paper presented at the Academy of Management (AoM) Meeting, Boston, MA.
  • Putzke, J., Dopstadt, L., Schoder, D., & Fischbach, K. (2010). The Effectiveness of Seeding Viral Marketing Campaigns to Central and Peripheral Actors in Social Networks. Paper presented at the Sunbelt Conference XXX.
  • Oster, D., Putzke, J., Steinfels, S., Fischbach, K., Gloor, P., & Schoder, D. (2010). Tell your customers what they really want to hear! Improving the effectiveness of advertising campaigns in the financial sector using SNA on the Web2.0. Paper presented at the Sunbelt Conference XXX.
  • Oster, D., Steinfels, S., Putzke, J., Fischbach, K., Gloor, P., & Schoder, D. (2009). Measuring and enhancing advertising success using SNA on the web. Paper presented at the Sunbelt Conference XXIX.
  • Seehawer, T., Putzke, J., Fischbach, K., Schoder, D., & Oster, D. (2009). The Co-evolution of Company Performance and the German Interlocking Directorate Network. Paper presented at the Sunbelt Conference XXIX.
  • Putzke, J., Seehawer, T., Zweig, K. A., & Fischbach, K. (2007). Patent Citation and Corporate Market Value: An Analysis by Means of Social Network Analysis. Paper presented at the 4th Conference on Applications of Social Network Analysis.

Reviewer

  • Americas Conference on Information Systems (AMCIS)
  • Die Betriebswirtschaft
  • Electronic Markets
  • European Conference on Information Systems (ECIS)
  • International Conference on e-Business (ICEB)
  • International Conference on Information Systems (ICIS)
  • World Conference on Mass Customization and Personalization (MCPC)
  • Management Information Systems Quarterly (MIS Quarterly)

Conference Organization

  • Americas Conference on Information Systems (AMCIS) 2010, Lima, Peru, Mini-Track-Co-Chair „Web Science – A New Paradigm in IS-Research”
  • Americas Conference on Information Systems (AMCIS) 2009, San Francisco, USA,  Mini-Track-Co-Chair „Social Network Analysis in IS Research”
  • Americas Conference on Information Systems (AMCIS) 2008, Toronto, Canada, Mini-Track-Co-Chair „Social Network Analysis in IS Research”
  • Collaborative Innovation Networks (COINS) 2011, Basel, Program Committee
  • Collaborative Innovation Networks (COINS) 2009 / 2010, Savannah, USA, Program Committee

Research Interests

  • Social network analysis
  • Network science
  • (Social) media
  • Marketing
  • Statistics
  • Collective Intelligence
  • Web Science